Ryan Raeburn

I take things that aren't working and make them work. Fifteen years inside the UK's biggest institutions. Now building my own.

I run The Thirty Co., a strategy and execution consultancy, and I build alongside it: projects in housebuilding, automation and digital education, each at a different stage. Based in Scotland. The work goes wherever it's needed.

NOW: CLOSING OUT A FINAL CORPORATE PROGRAMME. TAKING ON THIRTY CO. CLIENTS FROM SEPTEMBER NEXT: FULL TIME ON MY OWN THINGS. DELIVERY, A SECOND REPORT, AND THE PROJECTS BELOW

FIFTEEN YEARS INSIDE BARCLAYS · STANDARD LIFE · TESCO · ABERDEEN · PHOENIX

  1. A strategy and execution consultancy. We install the Modern Operator System: the structure and rhythm that gets strategy delivered. SME and enterprise clients.

    thethirtyco.com
  2. A 3D project for the housebuilding industry. At specification stage.

    ENQUIRE
  3. An automation and orchestration platform that takes the day-to-day running of the business off the owner's desk. In build.

    REGISTER INTEREST
  4. Learning products, from primary school literacy to self-led courses for business owners.

    REGISTER INTEREST

HOVER OR TAP AN ENTRY FOR THE DETAIL.

Britain doesn't have an AI adoption problem. It has an implementation gap.

THE IMPLEMENTATION GAP / RYAN RAEBURN / 2026

Writing is how I test what I think. If an idea survives being written down plainly, it goes out. The thread through all of it is focus: businesses trying to do too much at once, and what happens when they do less, and do it well.

  • 01The Implementation Gap. A report on why AI spend in British business isn't landing as results, and what closes the gap.
  • 02A second report, on SME productivity. In the works.
  • 03A book on doing less, and doing it well. In progress.
  • 04An experiment in running a brand with AI, documented in the open.

The short version. Every line has a longer story behind it.

  • 01Programme delivery on two of UK finance's biggest integrations: Standard Life into Phoenix, and Standard Life Investments into Aberdeen.
  • 02Fifteen years delivering complex programmes across the UK's largest banks, insurers and asset managers.
  • 03Budgets over £30 million. Teams of fifty plus.
  • 04Creator of the Modern Operator System and the FOCUS framework.
  • 05Lean Six Sigma Black Belt. Prince2 Practitioner.
  • 06Board advisor.

Pick the door that fits. No forms, no chasing.

OPTION 01

An hour

£500 . ONE HOUR

Sixty minutes on whatever is stuck. Bring the problem, leave with a plan you can run on Monday morning. No deck, no follow-up pitch.

FOROwners, MDs and leaders who need a straight answer, not a programme.

BOOK AN HOUR

OPTION 02

Run Your Own Reset

£195 . SELF-LED COURSE

The 90-day method The Thirty Co. runs with clients, written down so you can run it yourself. Nine modules, every tool, and a week-by-week plan. Add video walkthroughs if you want me talking you through each step.

FOROwners and MDs who would rather run it themselves.

SEE THE COURSE

OPTION 03

Speaking

Talks and sessions on execution, focus and getting strategy off the page. Fifteen years of worked examples, told plainly.

FORConferences, boards and leadership teams.

ASK ABOUT SPEAKING

OPTION 04

The Thirty Co.

We turn firefighting into a business that works: an honest reality check, ruthless prioritisation, and a 90-day reset that gets strategy delivered. Do less. Deliver more.

FORBusinesses where the strategy isn't landing.

VISIT THE THIRTY CO.

I've been working since I was twelve. A paper round, a chip shop, an Edinburgh cocktail bar, then fifteen years inside the UK's biggest financial institutions. Different rooms, same pattern: I walk in, I see the mess, I build the structure, and I make it run.

The corporate years were integrations, migrations and turnarounds, in rooms where getting it wrong makes the news. They taught me what actually gets things delivered. Imposed change gets reverted; consulted change sticks. Focus beats effort. And every result is mine to own, especially the ones that don't land. That is where the learning is.

Alongside the big programmes I advised smaller firms, where enterprise-grade structure lands with immediate, outsized impact. That is the work I enjoy most, and it is why I went out on my own. This year I turned down another comfortable contract and bet on my own portfolio instead. Almost every piece of work I've ever won came through someone who trusted me with the last one. Relationships are everything. Every business I'm building is built on them.

Ryan Raeburn RYAN . PORTRAIT

No forms, no funnels. Email me and tell me what you're working on and where it's stuck. If I can help, I'll tell you how. If I can't, I'll point you at someone who can. Either way, it's worth a coffee.

ryan@thethirtyco.com

Ryan Raeburn | Strategy, Execution, The Thirty Co. | Scotland